Featured Employee: Samantha Surian

Role: Senior Marketing Manager – Sporting Life

I began my journey in 2016 at Golf Town as a Visual Merchandising Coordinator and was promoted the following year to Visual Operations Manager. Marketing had always been a passion of mine, and I’d admired the Sporting Life brand for years.

In 2022, I moved over to the Sporting Life side as Vendor Marketing Manager, partnering with vendors to bring their stories to life the Sporting Life way.

In 2024, I was promoted to Senior Marketing Manager, where I now lead go-to-market strategy and a talented team including our graphic designers, brand manager, and direct marketing manager. 

As Senior Marketing Manager, my purpose is to connect our brand with the right customers at the right time in the most compelling way. I translate business objectives into marketing strategies that drive awareness, engagement, and revenue, making sure our campaigns not only look great, but also deliver meaningful impact. 

My go-to brand at Sporting Life is The North Face. I love their mix of style and function and my whole family wears them! 

I live my sporting life by staying active with my family every day and carving out time for my personal practice in yoga. In 2020 I became a registered yoga teacher, which continues to be an important part of my lifestyle.